Friday, December 10, 2010

Comedy Central's new logo controversy

Comedy Central Unveils Ironic New Logo, and Everyone Misses the Joke

“One of the things we looked at constantly as we were developing the brand redesign is that it needed to become a next-generation brand package,” Johnson says. “In the old world you could do a logo mark that was dominant for print. You don’t want that anymore. The way a brand moves in a digital space -- where everything moves -- is as relevant to your experience as a static logo.”

(ignore the very last line of the fast company article, or don't, but take it with a grain of salt)


Patrick Drake said...

yet in made "brand new" best of 2010... I guess there wasn't that much competition.

Marty Maxwell Lane said...

I think it's a great new mark. Funny and smart.