aiga: defining the designer of 2015

"AIGA has defined six major trends, and the challenges they pose for the profession. They define design’s role in a much broader, strategic context than its roots: the making of things and beautiful things. Although that remains an important contribution, they will be a manifestation of a solution that may involve many different forms, including intangibles such as strategy and experiences. Among designers and educators, there has been an enthusiastic response to taking on these trends, although there is also anxiety about whether designers are adequately prepared to take on the broader context of the roles these trends imply for them."

Click here to read the trends

So, what do you think? Are you prepared, cautious, enthusiastic to take on this broader definition of design?