Monday, January 23, 2012

Heineken Contest

Heineken invites graphic design concepts for a limited edition bottle that will be produced in 2013 to mark the company’s 140th anniversary. 

Using design tools provided on Heinekens Facebook page, participants must connect their design concept with that of a complete stranger to create a joint entry as a virtual design duo. The design can incorporate illustration, photography, graphics or anything else, according to the company. “Through social connectivity, this opens up a dynamic arena of design possibilities, one of which will become the chosen future bottle in Heinekens collection of classics,” a company spokesperson said. 

The winning design will be selected by a panel of judges including Evan Orensten, co-founder and executive editor of Cool Hunting; Mark Dytham, co-founder of global creative network PechaKucha; and Mark van Iterson, global head of design at Heineken. The winners’ names will appear on the bottle. 

To get involved, visit The Twitter hashtag is #yourfuturebottle. The deadline for entries is Jan. 31.

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